To give you an idea of how big the organization of the LA Film Fest really is… a team photo. Find Wa(rna)ldo!

Third week in the office and three weeks before the Festival… things are getting crazy. The Publicity Office is at full speed and I am swamped in press releases. Days from 10am till 8pm, working my way through dozens of emails. All filmmakers, their publicists and crew are attending. Every possible major media outlet will be represented: The L.A. Times, Vogue, Entertainment Weekly, TV Guide, BBC, … A lot of people to deal with.

As ‘Press Screenings Liaison’, I’m planning the advance previews for the media and keeping track of all press materials. Quite basic PR stuff and not much glamour there! Nice benefit of the job though is that I get to see all the movies before their premiere. And I get acquainted with the ‘VIP journalists’. Just a matter of knowing who to talk to at the Filmmaker Cocktail Party, Poolside Chats, Target Red Room, Kodak Speed Dating, Diversity Expo, Fast Track, … and the list goes on and on. So many events to announce, so little time.