I have no idea if they have crossed over to Europe yet, but on this side of the Ocean, Brooklyn-based rockers MGMT are the band of the moment. On top of TV show licensing and sold-out club performances, their song ‘Time to Pretend’ is all over the radio stations. Lyrics brilliantly tap into Gen Y angst and their Hollywood Dream. Somehow relatable?


“I’m feeling rough, I’m feeling raw, I’m in the prime of my life.
Let’s make some music, make some money, find some models for wives. [...]
This is our decision, to live fast and die young.
We’ve got the vision, now let’s have some fun.”


Other album favorites are ‘Kids’ and ‘The Youth’. Get them on your iPod! And while you’re at it, also give Mates of State and The National a listen.

Yes, it is true what they say about L.A. People are health-crazy and the latest development in maintaining that youthful, fit body is pure water. Newspapers and magazines brought up the issue of pesticide and hormone traces in bottled water and consumers everywhere became in serious need of purification. Glaceau (the same company that produces VitaminWater) saw the unique opportunity and came up with SmartWater. Vapor distilled and one-upped with electrolytes, it is not your usual mineral liquid. And in good Glaceau tradition, they know how to sell it. Listen to what’s on the bottle:

“Is it just us or do clouds get a bad rap? While we admit they’re not as great to have around on a beach day, as say, the sun, clouds are unsung heroes because they contain nature’s purest source of water. Meanwhile, spring water comes from the ground and contains random stuff and whatever else the animals that swim in it leave behind. That’s why we copied our white puffy friends by creating SmartWater.”


Add Jennifer Aniston to that marketing mix and you’ve struck gold. As an official sponsor of the LA Film Fest, we have an unlimited supply of it at the office, and I have to admit, you taste the difference. SmartWater, the best thing since Diet Coke!

World premiere specials, HBO First Looks, countless billboards and articles announcing the long-anticipated release. It would have been a total fashion faux had it not been a smash hit. But Sex and the City The Movie pulled through and made $55.7 million at the box office in its opening weekend, the most ever made by an R-rated comedy. Opinions are divided. Too long, too moody, too high fashion and diseased by product placement,… ? Fact, however, is that people are still talking about it at the watercooler.